About Us

Why We Exist

It Can Be Hard To Find Help

Research shows that 11.8 million Brits find it difficult, stressful or time-consuming to find help when faced with a life challenge. 

Of this, two in five (40%) have delayed or given up searching for help because it’s hard to find the information, advice or support they need.

We combat this by sharing knowledge of trusted support.

This can be a lifeline for those millions of people that find it difficult to find help and that might otherwise struggle alone.

See My Pickle Survey Findings

No-one Should Struggle Alone

“As the founder of My Pickle, I know how hard it can be to find help when facing life’s toughest challenges, and also the difference it can make when someone points you in the right direction.

I remember during tough times, when I felt ready to find support, all I wanted to know was where I could find a listening ear or find good quality advice.  Instead, I would spend hours, sometimes days, searching online trawling through results and getting dragged down rabbit holes.

Everything we do for is free and we are passionate about making it easy to find help by crowdsourcing and sharing support resources.  Our vision for no-one to struggle alone or be left behind, regardless of their situation or life circumstances.”

– Cat Divers, Founder and CEO

Year 1 Annual Conference

Clips from our Conference, 11 December 2020

How We Operate

Grassroots And Not-for-profit

My Pickle is a Community Interest Company (CIC), not-for-profit, grassroots initiative.  This is about bringing together knowledge and experiences from shared life experiences across a diverse group to help others.

We have already gratefully received support from hundreds of volunteers across the UK from a wide range of backgrounds and disciplines (some of which featured below).

As a not-for-profit social enterprise limited by guarantee, there are no shares or shareholders.  This allows us to take a maintain this grassroots community approach.

A Safe And Accessible Space

The website is designed to be used safely and anonymously.  That’s why there are no Google analytics or cookies used on this website.  Personal information is not required to share a resource, story or provide feedback.

My Pickle is committed to making this resource accessible and continues working towards meeting the requirements of the Web Content Accessibility Guidelines version 2.1 AA standard.

Our Progress

Bedroom Beginnings

In April 2019, the first prototype website was created by founder Cat Divers from her bedroom.  Traffic quickly grew from hundreds to thousands of new monthly users and, with the help of many volunteers and public contributions, it now lists over 1,750 resources and shares a host of inspiring stories.

These early efforts have already gained recognition, including being identified as a ‘Top 25 Trailblazer’ in NatWest’s SE100 list which celebrates the UK’s top social enterprises.

From Prototype To Launch

Supported by donors and a crowdfunder in March 2020 that raised £12,755 in donations, My Pickle has been able to afford some professional design, web development and marketing resources.  The website was formally launched in October 2020.

Awards And Recognition

NatWest SE100

"Top 25 Trailblazing Newcomer"
(May 2020)

Women in Social Tech

Competitive programme

Computing Rising Stars Awards

2020 Finalist
(July 2020)

Social Entrepreneur Index

2020 Finalist
(July 2020)

Please Donate

As a not-for-profit with no shares or shareholders, donations are needed to progress this initiative.

Covid-19 has caused a lot of pain and suffering. While demand for support services has risen, the supply of many local support services has reduced.

Our work is vital in raising awareness of support services that continue to offer help at a national level.

Please make a one-off or recurring donation to support our work!

Thank you.

Frequently Asked Questions

What topics do you cover?​

We cover all of life’s toughest challenges including health, money, housing, family and relationships, work, crime, loss, and pet problems.

​Where does the name come from?​

The name My Pickle comes from the phrase to ‘be in a pickle’ when something goes wrong. It was selected to make the website memorable and less daunting.

Who is this for?

Anyone looking for support for themselves, a loved one or a client. Resources are available nationally, across the UK.

​Interested in volunteering?

Thanks for your interest! Find out more about our volunteering programme and how to apply here.

Press and media enquiries?

We would love to hear from you. Please contact us here.

Can I add my organisation?

Yes! Get in touch with us here and we’ll be in touch.

Our Team


Alyssa Ordu

Connect with Alyssa here.

Alyssa comes from a bi-racial Welsh and Nigerian family and grew up in the Philippines, the States, Tunisia, and the UK. Experiencing a range of different cultures from a young age sparked a fascination about people and behaviours, leading to degrees in Psychology (BSc Manchester), and Gender, International Development & Globalisation (MSc LSE).

Based in London, Alyssa has been Marketing, Diversity and Inclusion consultant to tech start-ups for the better part of a decade. Focusing on driving results through meaningful human connections and tech for good, Alyssa’s Marketing expertise includes creating award-winning marketing, communication and SEO strategies for socially conscious businesses.

Alyssa is also passionate about Diversity and Inclusion and helps build inclusive teams and more equitable workplaces. Alyssa helps people understand how they can use their privilege for good and be better allies to colleagues facing different lived experiences and struggles. Delivering anti-racism training on topics that are intersectionality feminist in nature and leaning into areas of discomfort, Alyssa has worked with organisations such as The Guardian, Amazon, NHS, Snapchat and Sky.

Outside of work, Alyssa mentors girls studying STEM subjects, BAME women in tech, and delivers powerful and inspiring talks on race and entrepreneurship. Alyssa is also trustee at the charity Beyond Equality, that engages men and boys in conversations about gender to tackle harmful aspects of masculinities.


Luba Reynolds

Connect with Luba here.

As a certified Computer Engineer with MSc degree in Computer Science, after studying her PhD, Luba moved to Management Consulting Services with PwC and then KPMG and IBM Global Business Services. In these roles, Luba helped UK and European clients optimise business results and increase efficiencies by implementing enterprise technologies.

Luba then performed Lead Deployment, Training and Sales Enablement Positions at IBM Global Business Services and IBM Business Analytics Software sales and IBM Acquisitions, helping to improve technology sales growth by double digits.

In 2013 Luba founded Sale Expand Ltd. to bring her experience and passion for new tech to support innovative tech start and scale-ups. She created Growth Support Academy and has delivered coaching and training services for many clients including Future Cities Catapult and Merton Chamber of Commerce.

Luba has strong interest in supporting social enterprises and is mentor and sales strategy trainer for the We in Social Tech Accelerator for women-led social enterprises. She forms long-term bonds with the start-ups she supports, focusing on current needs with long-term vision and future outcomes.


Thank you to all our amazing volunteers past and present.