Relish life

We believe no-one should struggle alone.  

Our mission is to help anyone in the UK facing a crisis to get the support they need, when they need it.

Our first aim is to make it easier to find help fast by crowdsourcing, reviewing and signposting national support.

What we do

More of us are going online to find help for personal issues, but with billions of websites, it can be difficult to know what to search or where to look. The number one stop for many is Google, where results can sometimes be irrelevant or misleading.

This makes finding help extremely difficult. A Tech vs. Abuse research study found that for those facing domestic abuse “Google searches can lead down ‘rabbit holes”, causing delays and worsening of personal situations. Citizens Advice reported that of 3.3 million people that needed free specialist money advice 47% failed to access it because they did not know where to look.

This problem extends to those that are trying to find help for someone else. This may be in a personal capacity, for example helping a friend, or professional capacity, such as a health or social care worker. A London Assembly Report into mental health clearly outlined, “in a complex and fluctuating landscape, it can be difficult for even health professionals to know what services are available”.

On the other side of this issue, smaller charities or organisations that offer valuable support are struggling to be found online – if they cannot be found, they cannot help.

My Pickle aims to change this by making it easy to find help fast and to discover support that would not otherwise be found.

Other directory websites signposting support often focus on issue, location, or solutions only, typically direct users to partner organisations.

My Pickle takes a different approach.

At an individual level, people often help others facing crisis by suggesting useful support based on their own personal experiences. Replicating this scenario online provides the basis for the grassroots approach of the My Pickle website. crowdsources, reviews and signposts nationally available services. Listings can be searched, browsed, and filtered, narrowing results to match individual circumstances for example, gender or cultural needs.

From the very outset, all aspects of this initiative have been carefully considered. For example, the name “My Pickle” (from the phrase ‘in a pickle’) and mascot Dillon help make the website welcoming and less daunting. With no distracting ads or visitor tracking, My Pickle offers a safe and trusted platform for anyone in the UK to save time and stress when looking for help online.

My Pickle helps you take control and improve your own health and wellbeing by making it easy to find national support options and inspiring stories, whatever the issue, wherever you are in the UK.


This initiative was created in response to growing health and social inequalities. Working in the insurance industry My Pickle Founder, Cat Divers, became concerned over increasing barriers leaving the most vulnerable unsupported. Cat decided to leave her career to explore the issue further.

Following over a year of research, My Pickle was created and the website went live in April 2019. Driven by a belief that no-one should struggle alone, dedicating her time and money, and supported by hundreds of volunteers across the UK, My Pickle attracts thousands of unique visitors and was recently recognised as a ‘Top 25 Trailblazing Newcomer’ in NatWest’s annual SE100 list, celebrating the best UK social enterprises.

If anyone would like to offer skills or support to further this initiative, Cat  would love to hear from you. Please contact us here.

Our Values


This is a community-led initiative to support anyone facing crisis.


This drives us.


Life is short. Let's make the most of it.

A social initiative without distraction

Established as a not-for-profit company limited by guarantee provides independence and agility. There are no shareholders. No hidden motives.

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Support listings

Covering health, housing, work, money, family,  crime and other issues


Our amazing, diverse team all across the UK are helping move this grassroots initiative forwards

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Support listings

Covering health, housing, work, money, family,  crime and other issues


Our amazing, diverse team all across the UK are helping progress this grassroots initiative

Frequently Asked Questions

What topics do you cover?

We cover all major life topics including: health, money, housing, family and relationships, work, crime, legal rights, and pet issues.

Who is this for?

Anyone looking for support for themselves, a loved one or a client. Resources are available nationally no matter where you are in the UK.

Can I add my organisation?

Yes! Submit your interest here and we’ll be in touch.

How can I get involved?

Sign up to our newsletter in the website footer to hear about volunteering opportunities or make a small donation here.

Press and donor offers

We would love to hear from you. Please contact Cat at